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Case study · Medical spa · Boutique practice

Cheeky Denver

Google Ads management and conversion optimization consulting for a boutique medical spa in Denver's Sloan's Lake neighborhood: paid search that reaches people looking for natural-looking Botox and filler, and a booking path tuned so more of those clicks become consultations.

cheekydenver.com
Cheeky Denver
Medical spa · Denver We specialize in one thing: natural results using Botox and filler in Denver. Get started
Client Cheeky Denver Medical Spa, Sloan's Lake, Denver, Colorado
Industry Aesthetic medicine · Boutique medical spa
What we did Google Ads management (paid search), conversion optimization consulting
The challenge

Expensive clicks in a crowded market.

Botox and filler are among the most competitive local searches in any city, and Denver is no exception. Cheeky Denver's advantage is a clear "less is more" philosophy, a board-certified founder and more than 530 five-star Google reviews, but none of that matters if the ad budget is spent on the wrong searches or if visitors arrive and leave without booking.

The practice needed paid search that targets the people most likely to become patients across Sloan's Lake, LoHi, the Highlands, Downtown and nearby suburbs, and a hard look at the path from click to consultation so that each dollar produced more booked appointments, not just more traffic.

What we do

Buy the right clicks, then convert more of them.

  • Google Ads campaigns organized by treatment (Botox and neurotoxins, fillers, skincare) and by neighborhood, with keyword research built on how Denver patients search
  • Ad copy that leads with the practice's differentiators: natural results, a physician assistant founder and hundreds of five-star reviews
  • Negative keyword and search-term management to keep spend off bargain hunters and unrelated procedures
  • Conversion tracking for consultation requests, calls and texts, so reporting speaks in booked appointments and cost per new patient
  • Conversion optimization consulting: landing page structure, calls to action, pricing presentation, trust signals and form friction
  • Ongoing bid and budget management with monthly reporting and recommendations
About the client

Look your best, without looking overdone.

530+ Five-star Google reviews in Denver
PA-C Founded and led by a board-certified physician assistant
3 Core services: Botox, dermal fillers and medical-grade skincare
Sloan's Lake Serving LoHi, the Highlands, Downtown, Wheat Ridge, Arvada and Boulder
Highlights

What paid search needs in aesthetic medicine.

Treatment-level campaigns

Someone searching "lip filler Denver" and someone searching "Botox for migraines" need different ads and different pages. Structure follows intent.

Reviews as ad copy

Hundreds of five-star reviews and a "less is more" promise do more to win the click than any discount, so they lead the messaging.

Fix the funnel, not just the ads

When the booking path is the bottleneck, better ads only buy more abandonment. Conversion consulting turns the same traffic into more patients.

Medical spa or healthcare practice?

Let's turn ad spend into booked consultations.

A free review of your Google Ads account and booking path, with honest recommendations.