Everett Community College

Plenty of data, not enough answers.

A college website generates data from every direction: Google Analytics, Search Console, advertising platforms, the application system and the request-info and campus-visit forms. Each tool reports in its own way, and none of them answers the questions a marketing director and an enrollment team actually ask: which programs are drawing interest, which sources produce applications, and where prospective students drop off.

EvCC needed a single, trustworthy view that non-analysts could read in minutes, that reflected the college's own definitions of a lead and an application, and that could be shared with leadership without a spreadsheet exercise every month.

One dashboard, built around enrollment questions.

• Discovery with the marketing and enrollment teams to define the metrics that matter: inquiries, applications started, visits booked, by program pathway and term
• Measurement cleanup so key actions on the site (request info, apply, visit, contact) are tracked consistently and attributed to their source
• A custom dashboard that brings web analytics, search and campaign data together with clear definitions and plain-English labels
• Views for different audiences: an executive summary, a marketing view by channel and campaign, and a program view by pathway
• Trend and period comparisons tied to the academic calendar, so results are read against the right enrollment cycle
• Documentation and training so the college's own team can maintain the dashboard and add new questions as they arise