Cheeky Denver
Google Ads management and conversion optimization consulting for a boutique medical spa in Denver's Sloan's Lake neighborhood: paid search that reaches people looking for natural-looking Botox and filler, and a booking path tuned so more of those clicks become consultations.

Expensive clicks in a crowded market.
Botox and filler are among the most competitive local searches in any city, and Denver is no exception. Cheeky Denver's advantage is a clear "less is more" philosophy, a board-certified founder and more than 530 five-star Google reviews, but none of that matters if the ad budget is spent on the wrong searches or if visitors arrive and leave without booking.
The practice needed paid search that targets the people most likely to become patients across Sloan's Lake, LoHi, the Highlands, Downtown and nearby suburbs, and a hard look at the path from click to consultation so that each dollar produced more booked appointments, not just more traffic.
Buy the right clicks, then convert more of them.
- Google Ads campaigns organized by treatment (Botox and neurotoxins, fillers, skincare) and by neighborhood, with keyword research built on how Denver patients search
- Ad copy that leads with the practice's differentiators: natural results, a physician assistant founder and hundreds of five-star reviews
- Negative keyword and search-term management to keep spend off bargain hunters and unrelated procedures
- Conversion tracking for consultation requests, calls and texts, so reporting speaks in booked appointments and cost per new patient
- Conversion optimization consulting: landing page structure, calls to action, pricing presentation, trust signals and form friction
- Ongoing bid and budget management with monthly reporting and recommendations
Look your best, without looking overdone.
What paid search needs in aesthetic medicine.
Treatment-level campaigns
Someone searching "lip filler Denver" and someone searching "Botox for migraines" need different ads and different pages. Structure follows intent.
Reviews as ad copy
Hundreds of five-star reviews and a "less is more" promise do more to win the click than any discount, so they lead the messaging.
Fix the funnel, not just the ads
When the booking path is the bottleneck, better ads only buy more abandonment. Conversion consulting turns the same traffic into more patients.
Let's turn ad spend into booked consultations.
A free review of your Google Ads account and booking path, with honest recommendations.
