PPC management that turns ad spend into leads.
Paid search puts you in front of people who are searching for exactly what you sell, right now. We plan, build and manage Google Ads and Microsoft Ads campaigns around your cost-per-lead and margin targets, and track every form, call and sale so you know what each dollar returned.
Every part of the account, managed every week.
Most wasted ad spend hides in the details: broad keywords, missing negatives, landing pages that don't convert and tracking that counts the wrong things. We manage all of it, every week, and explain what we changed and why.
- Campaign strategy built on your cost-per-lead and margin targets
- Tightly themed ad groups and ad copy that earns the click
- Dedicated landing pages built to convert, not just to look good
- Tracking for forms, calls and purchases so you know what each dollar returned
- Weekly bid, budget and search-term management, including negative keywords
- Monthly performance reports and a clear recommendation for what to do next
Campaigns built for how each client's customers decide.
Enrollment, bookings, donations or care inquiries: every account starts with what a conversion is worth to that client, then buys the clicks most likely to produce one.
Cowley College
Enrollment-focused Google Ads for a community college in Kansas, putting the right program in front of the right prospective student while they are still deciding.
Read the case studyCheeky Denver
Google Ads and conversion consulting for a boutique medical spa in Denver: the right clicks in an expensive market, and a booking path that turns more of them into consultations.
Read the case studyNatureServe
Google Ad Grants management for the nonprofit behind North America's authoritative biodiversity data: grant-compliant campaigns run by audience and goal.
Read the case studySunflower Hill Assisted Living
Local paid search alongside a new website and local SEO, so families in Carroll County find a small assisted living home when they start comparing options.
Read the case studyNonprofits: put your free Google advertising to work.
Google Ad Grants gives eligible nonprofits free search advertising, but keeping the grant means meeting Google's program rules month after month. We run grant accounts that stay compliant and reach the people your mission depends on: donors, volunteers, partners and the people you serve.
- Campaigns that follow Google's Ad Grants policies
- Accounts organized by audience and goal, not by guesswork
- Conversion tracking for donations, sign-ups and downloads
- Landing pages that give grant traffic a clear next step
An honest look at where your budget goes today.
If you already run ads, we begin by showing you which searches trigger them, which clicks turn into leads and which never will. If you are starting fresh, we research keyword costs in your market and build the account and landing pages before the first dollar is spent.
PPC management FAQ
How much should I spend on Google Ads?
It depends on what a click costs in your market and how many leads you need. We look at keyword costs and your cost-per-lead target, then recommend a starting budget large enough to learn from, and adjust as the data comes in.
Is your management fee separate from ad spend?
Your ad spend is paid directly to Google or Microsoft and is separate from our management fee. After a free account review you get a written recommendation and a clear monthly price before any work starts.
How soon will I see results?
Ads can start showing as soon as campaigns are approved, often within days. The first weeks are about learning which searches and messages convert; results usually improve steadily as we cut waste and refine the account.
Can you take over our existing Google Ads account?
Yes. We start with an audit of your current account, keep what works and fix what does not, so you keep the history your campaigns have already built.
Do you manage Microsoft Ads (Bing) too?
Yes. Microsoft Advertising often costs less per click and reaches a different audience, so we add it when it makes sense for your market.
Do you manage Google Ad Grants for nonprofits?
Yes. We manage Ad Grants accounts for nonprofits, including NatureServe, and keep them compliant with Google's program policies so the grant keeps working for the mission.
Find out where your ad budget is going.
A free account review from the people who would manage it. We show you what is working, what is wasted and what we would change first.