Higher education marketing that fills programs, not just funnels.
Students research programs on their phones, compare schools in one sitting and apply when the path is clear. We help community colleges, technical colleges and universities show up for program-level searches, run enrollment campaigns with real conversion tracking, and keep social channels active even with a marketing team of one.
Search, social and data, planned around the enrollment calendar.
Enrollment has a rhythm: application deadlines, registration windows and term starts. We plan campaigns and content around it, and we measure results the way your enrollment team does: inquiries, applications and visits, by program.
- Program-page SEO and content that ranks for degree and certificate searches
- Google Ads organized by program area and enrollment term, geo-targeted to your service area and online learners
- Social content built around program spotlights, deadlines, campus events and student stories
- Conversion tracking for applications, campus visit requests and inquiries
- Analytics dashboards that show which programs, sources and pages lead to applications
- Accessible (WCAG), mobile-first websites your own team can update
Built with college marketing and enrollment teams.
From Kansas to Washington State, and at community and technical colleges across the country through College Crusader.
Cowley College
Google Ads by program area and term, social content and consulting for a Kansas community college with more than 600 accredited courses, tracked to applications and visit requests.
Read the case studyEverett Community College
A custom analytics dashboard that shows EvCC's marketing and enrollment teams which programs, sources and pages lead to applications and inquiries.
Read the case studyCollege Crusader
Social media content packages, interim coverage and manager toolkits for community and technical college marketing teams.
Learn about the programPick one channel or run the whole enrollment program.
Higher education SEO
Program pages that rank for the degree, certificate and career searches students make, plus technical SEO for large college websites.
SEO servicesEnrollment paid search
Google Ads campaigns by program and term, aimed at students who are deciding now, with every application and inquiry tracked.
PPC managementCollege social media
Content calendars, paid social for enrollment and College Crusader packages for small marketing teams.
Social media marketingCollege websites
Accessible, mobile-first sites with clear program pages and request-info paths, plus online learning platforms with course sales.
Web designHigher education marketing FAQ
Do you work with colleges outside Maryland?
Yes. Most of our higher education work is outside Maryland, including Cowley College in Kansas and Everett Community College in Washington, and College Crusader supports community and technical colleges across the country.
How do you measure enrollment marketing?
By the outcomes your enrollment team cares about: inquiries, applications started and campus visits booked, broken down by program, source and term, and read against the academic calendar.
How do you run Google Ads for a college?
We organize campaigns by program area and enrollment term, write ads around what matters to students (programs, cost, transfer pathways and online options) and manage bids, budgets and search terms every week.
Can you help a one-person marketing office?
That is what College Crusader was built for: ready-to-post social content, interim coverage while a position is open and tools that help managers plan the workload, including for student ambassadors.
Do you build college websites?
Yes. We design accessible (WCAG), mobile-first websites with clear program pages and request-info paths, and online learning platforms with course sales and recurring payments.
Let's fill your programs.
A free consultation with the people who would do the work. We review your campaigns, website and data first, then recommend where to start.