Cowley College
Google Ads management, social media content and marketing consulting for Cowley County Community College in Kansas: enrollment-focused paid search that puts the right program in front of the right prospective student, and a steady stream of social content that keeps the college in front of its community.
Reach students who are deciding right now.
Cowley College offers more than 600 accredited courses across six program areas, from agriculture and manufacturing to health professions and STEM, with many programs available fully online. Prospective students and their families compare schools on their phones, often in a single sitting, and the college needed to show up at exactly that moment with the program, the aid and the next step that fit.
Paid search and social content had different jobs: search to capture people already looking for a program or a college near them, and organic social to keep current students, prospects and families engaged with campus life, deadlines and program news. Both needed clear tracking and a consistent voice, and the college's own team needed a partner to think through channel mix and timing.
Search, social content and strategy, run as one program.
- Google Ads campaign structure organized by program area and enrollment term, with keyword research built around how students actually search
- Geo-targeting across Cowley's Kansas service area and online-learning audiences beyond it
- Ad copy and extensions that lead with what matters to students: programs, cost, transfer pathways and online options
- Social media content for the college's channels: posts, graphics and copy built around program spotlights, enrollment deadlines, campus events and student stories, planned on a content calendar
- Conversion tracking for applications, campus visit requests and inquiries, so reporting speaks in enrollment outcomes
- Ongoing bid, budget and search-term management with monthly reporting
- Marketing consulting with the college team on channel mix, seasonality around enrollment deadlines, messaging and how paid search and organic social support each other
Cowley is opportunity.
What makes enrollment marketing work.
Program-level intent
A nursing prospect and a welding prospect search differently. Campaigns organized by program area match the ad and the landing experience to the search.
Content with a calendar
Enrollment has seasons. Ad budgets and social content both follow application and term deadlines, so the message is loudest when decisions are being made.
Outcomes, not clicks
Reporting is built around applications, visit requests and inquiries, giving the college a cost per enrollment lead it can plan against.
Let's fill programs, not just funnels.
A free review of your paid search and social presence, with honest recommendations.