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Case study · Compliance & energy advisory

Honeydew Energy Advisors

A new website for independent energy compliance advisors serving 1,500+ buildings and portfolios across 26+ regions: twelve services, region-by-region rules, a plain-English guide to benchmarking and BEPS, and a lead path that lands on an advisor's desk.

honeydewadvisors.com
Independent energy compliance advisors Energy compliance, managed end to end. Talk to an advisor
Honeydew melon mark
Client Honeydew Energy Advisors
Industry Energy compliance · Commercial & multifamily real estate
What we did Web design & development, content architecture, SEO, lead generation
The challenge

Make a changing rulebook feel manageable.

Building energy benchmarking and Building Energy Performance Standards (BEPS) differ by jurisdiction, change by cycle and arrive as notices with deadlines attached. Honeydew's clients, from property management firms to hotel groups and universities, needed to understand in one visit what applies to their building, what Honeydew does about it, and who to call.

The site had to present two service families clearly, cover 26+ regions without 26 copies of the same page, and keep a decade of credibility visible without burying the call to action.

What we built

Start with compliance. Build from there.

  • A service architecture that separates six compliance services from six energy services, each with its own page
  • Region pages covering the Mid-Atlantic, Northeast, Midwest, Mountain West, West Coast and South, so visitors find their jurisdiction's rules
  • A "What is BEPS?" explainer that walks the five-step path: benchmark, verify, compare, improve, document
  • Audience pages for the owners, managers and institutions Honeydew serves, backed by client logos from 1,500+ relationships
  • A lead form built around the client's real question ("Tell us what is on your plate") routed straight to advisors
  • Entry point to Honeydew+, the client portal for property records, benchmarking and compliance tracking
  • Warm, distinctive brand presentation that stands apart from engineering-firm competitors
  • Fast, accessible, mobile-first build with privacy choices and an SEO structure keyed to benchmarking and BEPS searches
About the client

The relationship is personal. The reach is real.

1,500+ Active benchmarking clients across buildings and portfolios
26+ Regions served through one accountable relationship
10+ Years turning changing requirements into clear next steps
12 Compliance and energy services under one roof
Highlights

Built for how compliance decisions get made.

Education that converts

The BEPS explainer answers the question every prospect has first, then offers the two next steps: see the full path or talk to an advisor.

Region-aware structure

One partner across every region, with pages that acknowledge that timing, targets and required reports vary by jurisdiction.

Trust in every section

Client logos, certifications (Certified Energy Manager, licensed architect, ENERGY STAR partner) and a clear "we are the conductors" position.

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