Sunflower Hill Assisted Living
Branding, a new website, local SEO, paid search and online reputation management for a family-run assisted living home in Westminster, Maryland: everything a small care provider needs to be found, trusted and chosen by families in Carroll County.
Families choose care with their hearts, after they search with their phones.
Sunflower Hill is a licensed, family-run assisted living home in Westminster that cares for a small number of residents in a real house, with nursing oversight and help with daily living. That intimacy is its greatest strength, and also what makes it hard to find: adult children searching for "assisted living near me" see large corporate communities and third-party directories first, many of them carrying outdated details about the home.
The owner needed a brand that felt as warm as the house, a website that answered a family's questions and made it easy to call or visit, visibility in local search and maps, paid search for the moments when a family is deciding, and control over the reviews and listings that shape first impressions.
A complete presence for a small care provider.
- Branding built around the sunflower: logo, palette and tone that feel like home rather than a hospital
- A warm, mobile-first website with the pages families look for: assisted living services, gallery, testimonials, about and an easy contact form
- Local SEO for Westminster and Carroll County searches, with service content written to match how families search for care
- Google Ads campaigns targeting families in the home's service area at the moment they are comparing options
- Online reputation management: claiming and correcting directory listings, encouraging reviews from families and responding consistently
- Call and form tracking so the owner knows which marketing produced each inquiry
Where care feels like family.
What small care businesses need from marketing.
Trust before traffic
Licensing, testimonials and real photos of the home sit up front, because a family will not call a place they cannot picture.
Own the listings
Directories and review sites often outrank a small provider's own site. Correct, claimed listings and steady reviews turn them into referral sources.
Right-sized budgets
Search and ads are scoped to the home's actual service area and capacity, so marketing fills rooms without wasting money on families it cannot serve.
Let's help the right families find you.
A free review of your website, listings and local search presence, with honest recommendations.