Building a business that serves both consumers and companies isn’t easy. It’s About Dance helps ballroom dance-related companies and dance enthusiasts and professionals connect with the people and services they want, whether it’s a new dancing partner, dance event, school or apparel.
Great concept, but making it all happen online required outside help. We waltzed in to provide concept and strategy consulting, a custom social network, responsive website design, and custom programming.

The practical aspects of the site’s layout and design was crucial in making the site easy to navigate, both for consumers and for businesses. Advertisers can join the dance directory under categories that include studios & schools, apparel stores, services, competitions, workshops & camps, organizations, clubs & teams, websites, and venues. Any company involved in dance can find the perfect category, making them easy to find for dance enthusiasts.

For consumers, we organized the site so even first-time visitors could find what they want and will love it at first click and prize It’s About Dance as their go-to dance resource.

It’s About Dance features consumers’ classified ads for all aspects of ballroom dance. The classified ad section includes a search filter with multiple options so users can find what they want–by category, listing status, date placed, keyword, and location.The blog helps draw customers back with fresh content and news from the world of dance. Since It’s About Dance is a social network of dance enthusiasts, we built in several portals for posting and sharing. The tabs for Find A Partner, Dance Directory, Groups, Events, Albums, and Forum help consumers connect with like-minded people and the places they can kick up their heels. Astaire and Rodgers would be proud.



What the client said about us

We hired WebFrootz in 2008 to help us bring our idea to reality. Since the very inception, WebFrootz participation has been instrumental to our success. We worked very closely with WebFrootz on defining business goals & objectives, competitor research, site’s functionality and look and feel, as well as marketing strategies for attracting and retaining users. From branding to design and development to launch and promotion, WebFrootz was there to make sure that everything was running smoothly. We found WebFrootz to be very professional, dedicated and results-oriented.
Founder It's About Dance