Building a business that serves both consumers and companies isn’t easy. It’s About Dance helps ballroom dance-related companies and dance enthusiasts and professionals connect with the people and services they want, whether it’s a new dancing partner, dance event, school or apparel.
Great concept, but making it all happen online required outside help. We waltzed in to provide concept and strategy consulting, a custom social network, responsive website design, and custom programming.
The practical aspects of the site’s layout and design was crucial in making the site easy to navigate, both for consumers and for businesses. Advertisers can join the dance directory under categories that include studios & schools, apparel stores, services, competitions, workshops & camps, organizations, clubs & teams, websites, and venues. Any company involved in dance can find the perfect category, making them easy to find for dance enthusiasts.
For consumers, we organized the site so even first-time visitors could find what they want and will love it at first click and prize It’s About Dance as their go-to dance resource.
It’s About Dance features consumers’ classified ads for all aspects of ballroom dance. The classified ad section includes a search filter with multiple options so users can find what they want–by category, listing status, date placed, keyword, and location.The blog helps draw customers back with fresh content and news from the world of dance. Since It’s About Dance is a social network of dance enthusiasts, we built in several portals for posting and sharing. The tabs for Find A Partner, Dance Directory, Groups, Events, Albums, and Forum help consumers connect with like-minded people and the places they can kick up their heels. Astaire and Rodgers would be proud.