Gone are the days when small business owners had to go out and chase their customers day after day just to keep the doors open and the business afloat. Welcome to an era when customers and clients will flock to your business, already knowing that you can provide them with the products and services they need. Wishful thinking? No, it’s.
Attraction marketing used to be reserved for big businesses with bottomless marketing budgets. Fortunately, the Internet leveled the playing field and small businesses can now benefit from this ingenious marketing technique.
What is Attraction Marketing?
You’re probably wondering, what exactly is attraction marketing and why do you need to do it if you want to thrive in today’s Internet-driven marketplace?
The concept of attraction marketing is relatively simple. You develop a relationship with potential customers and clients using a variety of marketing mediums. Some of the most popular attraction marketing tools in today’s business world are social media websites and business blogs. By using websites like Facebook, Twitter, YouTube and LinkedIn and by blogging about industry news and topics of interest, your customers build an online relationship with you. You can stay active on social media sites, sharing stories and participating in Internet discussions, building a relationship with other members of the Internet community. By interacting with your audience online, your customers feel as though they know you and you begin to establish credibility and connections.
Regardless of what anyone says, relationships are the foundation of any business and attraction marketing builds relationships. You want to have a relationship with your customers if you have any hopes of being successful. Think about it… Would you rather do business with Mr. Joe Blow who you’ve never even met, or would you want to buy from someone you know? Attraction marketing makes people feel like they know you, and because of that they feel like they can trust you to provide them with the products and services they need.
Attraction Marketing in Action
Chef Tony Marciante understands how important attraction marketing is to the restaurant business. He opened his restaurant in Bethesda, Maryland in 2007. Attraction marketing is one of the main vehicles he uses to promote his restaurant. Chef Tony is an Internet guru with a loyal following on sites like Twitter, Facebook, and LinkedIn. He uploads YouTube videos on a regular basis and runs his own blog. Tony isn’t just selling his restaurant, he’s selling himself as a person – and he does a wonderful job.
Tony has a great personality, and he uses that personality to propel his attraction marketing efforts. Tony’s attraction marketing techniques have nothing to do with promoting his restaurant. Instead, he builds relationships, offering tips and advice to his loyal followers. You can see Tony work his magic at YouTube and Who is Chef Tony? and why should he feed me?. While he isn’t promoting his restaurant directly on these sites, you can bet that his restaurant gets heavy traffic from these attraction marketing efforts.
Branding Your Business
Branding is an important part of attraction marketing, and many small businesses overlook this fact. Putting up a blog or a Facebook page isn’t enough. You need consistency through all of your attraction marketing efforts to ensure that your brand is recognized and that you become a leading expert in your business niche. Logos, tag lines and custom backgrounds can go a long way in branding your attraction marketing efforts.
There’s More to Come!
If you have yet to dive into the waters of attraction marketing, you are missing out on one of the most powerful marketing opportunities for your small business. Fortunately you don’t have to jump in alone. In the coming days we’ll be giving you the where, what, why and how of the top attraction marketing techniques. Stay tuned for more!