In today’s competitive business market, restaurants are continuously faced with the challenge of bringing in new customers and retaining current ones in order to stay ahead. Having an online presence has become an absolute necessity to stay even with the competition, further increase client base, and to ultimately maximize revenue and profit potential.
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Ask any local business owner if growing a customer base and increasing sales is a worthy goal and all of them will give you an obvious yes. Ask those same business owners if they are making the most of the opportunities provided by the web and they’re often slower to answer.
Email technology is nothing new, it’s one the oldest and most popular forms of communication on the internet. Everyone treats it differently, some people use it the same way they use “snail mail”, they check it once a day and leave it alone. Others use it as one of their main lines of communication and a source of up to date information on their favorite topics.
Nobody has to explain to you the importance of your reputation particularly if your business is in a personal service industry where your good name and brand are essential to attracting and retaining clients/customers. Professionals like doctors, attorneys, CPAs and dentists live or die as a business based largely on how they are perceived by the marketplace. The same holds true for consumer service businesses like salons, dry cleaners, restaurants and gyms.
Today’s hottest companies know that a small business blog is one of the most powerful tools used in attraction marketing efforts. The blogging world has made overnight success stories out of small business owners everywhere, and everyone is getting in on the action. If your small business doesn’t have its own blog, you’re missing out on a very large slice of the attraction marketing pie.