Does your travel agency use SEM for its website? If the answer is no, the chances are it ranks low in the search engines. A low ranking means a lot of wasted money on that sleek website. Think about it. If your customers can’t find you, how can they purchase your services?
Monthly Archives:: February 2014
5 Web Design Tips for Your Travel Agency’s Website
When I search online for travel agencies, I’m looking for the best deal. We all are. But that is not the only deciding factor. We tend to do business on the sites that meet our needs in the fastest and easiest way. We know this because the average user visits 3.6 sites before making a travel purchase. Aside from offering a good deal, the site that gets our business must be user friendly. A good web designer can create a user friendly site that will increase your agency’s revenue. However, you need to have a starting point.
Search Engine Marketing: What it Means to Your Restaurant’s Online Success
SEM is a key component to ensuring your restaurant’s Web site is found next time someone does an Internet search. Google, Yahoo, and Bing offer restaurants an affordable way to market themselves to the countless people using the Web. If you are not marketing your restaurant’s Web site, it does not exist to the searcher. To have a presence you need to strategize with a professional on how to market online.
Social Media: The Secret Weapon in Any Restaurant’s Online Strategy
Restaurants are using social media to grow their brand. It is a way to make a closer connection with customers and gauge what works and what doesn’t work. In fact, the National Restaurant Association said, “The biggest trends to emerge from the National Restaurant Association’s 2011 industry forecast revolve around social media. And, a majority of social media savvy consumers dine out more frequently than the general public and consider restaurants to be an essential part of their lifestyle.”
How SEO Has Helped to Improve Restaurants’ Online Marketing Campaigns
Many restaurants around the globe are beginning to look to online marketing campaigns to increase both brand visibility and revenue. The most successful dining establishments are using SEO, better known as search engine optimization