With over 15 billion searches being made each month (comScore research) you already know that your small business should own a piece of virtual real estate so it can take advantage of this enormous market place called the internet. But before you race off and slap up a website, take a moment and think about just what it is you want to accomplish.
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There’s nothing more frustrating for website visitors than landing on a site and then not being able to find what they were looking for. The truth is they won’t spend time searching they will simply close out and go on to the next site. You obviously don’t want to lose traffic and potential sales because your visitor couldn’t navigate around your site.
So what to do? What’s the best practice for linking pages and improving the visitor’s experience? Well here are three tips to keep in mind when you are laying out your website design.
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You have a good idea of what you want your business website to look like and now it’s time to decide if you want to build it yourself or hire a professional designer and developer. With all the hype about how easy it is to build simple sites, the temptation to tackle the job yourself and save design and development cost is powerful. But think a moment about what you are really saving by doing the work yourself.
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Microsites are small 1 to 6 page sites that are laser targeted to a specific product, service or event that may or may not be offered on you main company site. They are quick and easy to put up and are excellent promotion tools for your brand.
Two great examples of very successful microsites are Geico’s Cavemanscrib.com and Burger King’s SubserviantChicken.com campaigns. Neither of these websites speaks directly about the product but both are interactive and have gone wildly viral. This is great branding for both parent websites.
Website templates have come a long way in the past few years and for some organizations they may very well be the solution to their web design challenge. The question is, does a template make sense for you and your business?
Templates are basically pre-designed sites where in theory all you have to do is add the content. When these first started showing up they were very basic designs with limited functionality but they had an appeal to those who wanted to get an online presence quickly.
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