When it comes to small business branding and Internet marketing, your logo can make or break you. Your business’s logo is what your customers will recognize you by, and the impression it makes is an important one. What does your logo say about your business?
A Force to be Reckoned With
Think about the brands you know and love. Nike, Mercedes, Pepsi… When you see their logos, you immediately recognize the brand. The same will be true for your customers when they see the logo of your small business.
A logo instills trust and credibility. It means that you have taken your business to the next level. That you aren’t just some fly-by-night company. You have a presence, and you’re here to stay.
A Picture Paints a Thousand Words
A professionally created logo can speak volumes for your company. Take the Tweet’n’Dine logo for example. It is a professional and attractive logo that brands the company’s image, but it also lets customers know what Tweet’n’Dine can do for them. A great logo will not only provide your business with visual recognition, but it will make a statement about your company and what it offers.
Developing the Right Image
When you purchase a logo for your business, there are a few things you will want to keep in mind. First and foremost, you need to think about the image you want your logo to project and the customers you are trying to market to. The designers will need to know these details in order to present you with a logo that will meet your needs and expectations.
Don’t be tempted to create a logo yourself and don’t, by any means, use one of the free logo generators on the Web. If you do, you’ll be competing with dozens of other companies with logos that look exactly like yours. Trust me, if you only invest in one thing when you begin branding your small business online, the logo should be it.
Putting Your Logo to Work
We have been talking about attraction marketing and small business branding online. Your logo is going to play an important part in these efforts. You want to present your logo whenever and wherever possible. Create email footers and incorporate your logo into them. Whenever someone receives an email from your company, your logo will be there. Incorporate your logo into your business’s Facebook page. Your logo should be placed everywhere and anywhere your company has an online presence.
When it comes to small business branding and Internet marketing efforts, a logo is a non-negotiable issue. The sooner you have a professional logo designed, the sooner you can put it to work for you.