Forty million restaurant related searches are made online every day! For instance, in less than twenty-four hours the keyword “steakhouse” is searched 1,830,000 times! On that same day, the phrase “Italian restaurant” is searched 301,000 times. From this data we can infer two things:
- people are hungry, and
- people are using search engines like Google and Yahoo to find the best steakhouse and family restaurant in their neighborhood.
SEM is a key component to ensuring your restaurant’s Web site is found next time someone does an Internet search. Google, Yahoo, and Bing offer restaurants an affordable way to market themselves to the countless people using the Web. If you are not marketing your restaurant’s Web site, it does not exist to the searcher. To have a presence you need to strategize with a professional on how to market online.
Simply having a company Web site is not enough. Your site competes with hundreds of other sites in your local area. The way to achieve a top ranking in a search is by using specific Internet marketing tools. One platform used by restaurants who market their company online is Google Adwords. Google Adwords is an account you set up with Google, allowing you to compete with other restaurants who advertise in your area. Knowing how to put together an effective Adwords account will get your Web site found by potential customers.
The professionals at Webfrootz are experienced in search engine marketing. They will integrate your restaurant’s site with your SEM account. They know the keywords and phrases to include in your ad text, so you can be sure your restaurant is first on the list when a searcher is looking for your services. Restaurants throughout the Baltimore area are getting unprecedented exposure thanks to using online marketing.
Ways Baltimore Restaurants are Using Search Engine Marketing
A great example of a Baltimore restaurant using search engine marketing for their online advertisements is Davinci’s Market & Bistro. Located at 847 Park Ave, this company’s Web site has a top ranking on Google. Potential customers click on their Adwords text and are automatically brought to their Web site. Once they click on to the site, people can browse the restaurant’s menu, make an order online, and find the phone number.
Kali’s Mezze Restaurant also takes advantage of search engine marketing. Kali’s uses their Web site to advertise about Baltimore Restaurant Week going on from January 20-29. You can click on the tab for Restaurant Week and even make a reservation online! Their Internet presence gives them a big advantage over their competitors who are not using SEM.
SEM is a key component to any successful online marketing campaign. Restaurants like Davinci’s Market and Bistro and Kali’s are using search engine marketing to increase their sales to new customers. They know the only way to assure their small business Web site is going to be found, is to market it on all the search engines. This brings them new business and a low cost