How Social Media Changes Business – Social Media Revolution (video)

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This is a great video that demonstrates how social media and Internet are changing the way we communicate, do business and interact with each other. If your business is not engaged in social media today, it may no longer be relevant tomorrow.

For your convenience the video is transcribed below.

Video Transcription:

Is Social Media a Fad?

Or the biggest shift since the Industrial Revolution?


Welcome to the Revolution

Over 50% of the world’s population is under 30 years old

96% of Millennials have joined a social network

Facebook tops Google for weekly traffic in the U.S.

Social Media has overtaken pornography as the #1 activity on the Web

1 out if the 8 couples married in the U.S. met via social media

Years to reach 50 million users

Radio 38 years

TV 13 years

Internet 4 years

I POD 3 years

Facebook added over 200 million users in less than a year

I POD application downloads hit 1 billion in 9 months

“We don’t have a choice on whether we DO social media, the question is how well we Do it.” – Erik Qualman

If Facebook were a country it would be te world’s 3rd largest

Yet QQ & Renren dominated CHINA

US Department of Education study revealed that online students out performed those receiving face-to face instruction……

80% of companies use social media for recruitment

% of these using LinkedIn…..95%

The fastest growing segment on the Facebook is 55-65 year-old females

Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of SWEDEN, ISRAEL, SWITZERLAND, IRELAND, NORWAY, PANAMA

50% of the mobile Internet traffic in the UK is on Facebook – imagine what this means for bad customer experiences

Generation Y and Z consider e-mail passe’

Some universities have stopped distributing e-mail accounts

Instead they are distributing eReaders, iPads, Tablets

What happens in Vegas stays on Facebook, Twitter, Vkontakte, flickr on You Tube

You Tube is the 2nd largest search engine in the world

While you watch this 100+ hours of the video will be uploaded to You Tube

WIKI is an Hawaiian term = Quick

Wikipedia has over 15 million articles Studies show it’s as accurate as Encyclopedia Britannica! 78% of these articles are non-English

If you were paid $1 fro every article posted on Wikipedia you would earn $1,712.32 PER HOUR

There are over 200,000,000 Blogs


25% of search results for the World’s Top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products and brands

Do you like what they are saying about your brand?

you better

People care more about how their social graph ranks products and services that how Google ranks them

78% of consumers trust peer recommendations

Only 14% trust advertisements

Only 18% of traditional TV campaigns generate a positive ROI

90% of people skip ads via TiVo/DVR

Kindle eBooks Outsold Paper Books on Christmas

24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation

60 million status updates happen on Facebook daily

We no longer search for the news, the news finds us……

We no longer search for products and services

they will find us via social media

Social Media isn’t a fad it’s a fundamental shift in the way we communicate

Successful companies in social media act more like Dale Carnegie and less like Mad Men

Listening first, selling second

The ROI of Social Media is Your Business Will Still Exist in 5 years

Still think social media is a fad?

Are you Ready?

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