This is a great video that demonstrates how social media and Internet are changing the way we communicate, do business and interact with each other. If your business is not engaged in social media today, it may no longer be relevant tomorrow.
For your convenience the video is transcribed below.
Is Social Media a Fad?
Or the biggest shift since the Industrial Revolution?
Welcome to the Revolution
Over 50% of the world’s population is under 30 years old
96% of Millennials have joined a social network
Facebook tops Google for weekly traffic in the U.S.
Social Media has overtaken pornography as the #1 activity on the Web
1 out if the 8 couples married in the U.S. met via social media
Years to reach 50 million users
Radio 38 years
TV 13 years
Internet 4 years
I POD 3 years
Facebook added over 200 million users in less than a year
I POD application downloads hit 1 billion in 9 months
“We don’t have a choice on whether we DO social media, the question is how well we Do it.” – Erik Qualman
If Facebook were a country it would be te world’s 3rd largest
Yet QQ & Renren dominated CHINA
US Department of Education study revealed that online students out performed those receiving face-to face instruction……
80% of companies use social media for recruitment
% of these using LinkedIn…..95%
The fastest growing segment on the Facebook is 55-65 year-old females
Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of SWEDEN, ISRAEL, SWITZERLAND, IRELAND, NORWAY, PANAMA
50% of the mobile Internet traffic in the UK is on Facebook – imagine what this means for bad customer experiences
Generation Y and Z consider e-mail passe’
Some universities have stopped distributing e-mail accounts
Instead they are distributing eReaders, iPads, Tablets
What happens in Vegas stays on Facebook, Twitter, Vkontakte, flickr on You Tube
You Tube is the 2nd largest search engine in the world
While you watch this 100+ hours of the video will be uploaded to You Tube
WIKI is an Hawaiian term = Quick
Wikipedia has over 15 million articles Studies show it’s as accurate as Encyclopedia Britannica! 78% of these articles are non-English
If you were paid $1 fro every article posted on Wikipedia you would earn $1,712.32 PER HOUR
There are over 200,000,000 Blogs
WORD OF MOUTH
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products and brands
Do you like what they are saying about your brand?
People care more about how their social graph ranks products and services that how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people skip ads via TiVo/DVR
Kindle eBooks Outsold Paper Books on Christmas
24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation
60 million status updates happen on Facebook daily
We no longer search for the news, the news finds us……
We no longer search for products and services
they will find us via social media
Social Media isn’t a fad it’s a fundamental shift in the way we communicate
Successful companies in social media act more like Dale Carnegie and less like Mad Men
Listening first, selling second
The ROI of Social Media is Your Business Will Still Exist in 5 years
Still think social media is a fad?
Are you Ready?