Does your travel agency use SEM for its website? If the answer is no, the chances are it ranks low in the search engines. A low ranking means a lot of wasted money on that sleek website. Think about it. If your customers can’t find you, how can they purchase your services?
SEM is a key component to ensuring your restaurant’s Web site is found next time someone does an Internet search. Google, Yahoo, and Bing offer restaurants an affordable way to market themselves to the countless people using the Web. If you are not marketing your restaurant’s Web site, it does not exist to the searcher. To have a presence you need to strategize with a professional on how to market online.