As a restaurant owner or manager are you taking advantage of all the opportunities offered up by the Internet or are you still counting on word of mouth and a traditional print marketing program to get diners filling your place? Are you even aware of what the Internet marketing can do for you? If you’re not you’re giving up business to your competition.
Nobody has to explain to you the importance of your reputation particularly if your business is in a personal service industry where your good name and brand are essential to attracting and retaining clients/customers. Professionals like doctors, attorneys, CPAs and dentists live or die as a business based largely on how they are perceived by the marketplace. The same holds true for consumer service businesses like salons, dry cleaners, restaurants and gyms.
Today’s hottest companies know that a small business blog is one of the most powerful tools used in attraction marketing efforts. The blogging world has made overnight success stories out of small business owners everywhere, and everyone is getting in on the action. If your small business doesn’t have its own blog, you’re missing out on a very large slice of the attraction marketing pie.
When it comes to small business branding and Internet marketing, your logo can make or break you. Your business’s logo is what your customers will recognize you by, and the impression it makes is an important one. What does your logo say about your business?
Gone are the days when Facebook was just for teens and college students looking for a way to connect on the Web. The business world has taken over this social networking medium and companies large and small are all getting a piece of the Facebook action. How can you put Facebook to work for you?